Campaign - Bumble
Challenge: A copy led campaign that celebrates Bumble’s 10 year legacy.
Solution: Many daters in the modern day world are tired of swiping and desire more meaningful interactions. Find Your Buzz is an in-app feature that allows users to meet people in person via Buzz stops. Users can see where other Bumblers are hanging out, at locations throughout their city. Once they’ve agreed to ‘join the buzz’, their phone will vibrate if they pass someone also on Bumble, allowing them to make the first move in person.


